Vooki offers a natural, planet-friendly approach to home cleaning and disinfection, emphasizing the safety of loved ones. Its effective formulas protect surfaces without harsh chemicals, crafted from naturally-sourced ingredients for soft skin and germ-free surfaces. Vooki embodies a lifestyle commitment to safeguarding families, homes, and the planet.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with home decor and lifestyle influencers to promote Vooki’s Heavy Duty Toilet Bowl Cleaner, Dish Washer, Hard Stains Spray, and Limescale Spray. These influencers were chosen for their ability to effectively communicate the unique selling points of Vooki’s products compared to other market options.
- Size
We partnered with a mix of micro to macro influencers to ensure a balanced reach and content spread, engaging diverse audiences and maximizing impact.
- Platform
We diversified our platform strategy by working with YouTubers and Instagram influencers. YouTubers created integrated videos promoting Vooki’s products in an organic way, while Instagram influencers showcased the products through engaging posts and stories.
- Content Frequency
We took one influencer live every week, gradually building a robust portfolio of content across YouTube and Instagram. This approach ensured continuous brand awareness and engagement.
- Content Style
Our content strategy focused on practical demonstrations of Vooki’s products. Influencers showcased the products in action, demonstrating their effectiveness on real stains. This approach illustrated the product’s capabilities and fostered a connection between the influencers and their audience. By sharing relatable everyday struggles with stains, the influencers established a more authentic and empathetic connection with their viewers.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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