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Dabur Honey is a widely recognized and trusted brand when it comes to pure and natural honey. With a legacy that spans decades, Dabur has perfected the art of sourcing the finest honey from pristine forests and farms.

 

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Influencer

Profiling

We selected regional celebrity influencers to establish Dabur Honey as an obvious choice amongst their loyal audience.

We chose celebrity and mega influencers to align with the brand’s budget while ensuring broader reach.

We chose Instagram as it is an ideal platform to promote Honey in short & entertaining ways.

The content style was unique to each influencer as they established problem statements and how Dabur Honey is a perfectly healthy way to add sweetness to any meal.

The content style focused on the excitement of the Cricket World Cup combined with the enjoyment of Afzal’s special World Cup edition hookah flavors. Key elements included: Live Match Parties, Contests and Giveaways, Engaging Posts, and Stories.

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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

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