Vedix is India’s first customized Ayurvedic brand, addressing varied skin and hair concerns with personalized, holistic solutions. The founders were motivated by Ayurveda’s effectiveness and lack of side effects, creating Vedix to provide tailored, effective skincare and haircare products.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with lifestyle and beauty influencers to showcase Vedix’s natural solutions. The campaign emphasized the authenticity and effectiveness of Ayurvedic skincare, resonating with people’s trust in Ayurveda for medicinal needs and creating a positive impact on brand perception.
- Size
We worked with a mix of micro and mid-tier influencers to ensure broad reach and engagement within the campaign budget. This approach allowed for diverse content and audience connections.
- Platform
Instagram and YouTube were chosen for their strong presence in lifestyle and beauty niches. These platforms allowed influencers to effectively demonstrate and review Vedix products through engaging visuals and detailed explanations.
- Content Frequency
Content was strategically spread over a month, with influencers posting at optimal times to maintain consistent buzz and engagement. This staggered approach ensured continuous visibility and interest.
- Content Style
Influencers created authentic, educational content, sharing personal stories and experiences with Vedix products. The focus was on the effectiveness of Ayurvedic solutions, highlighting how Vedix’s customized approach addresses individual skin and hair concerns naturally and safely.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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