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Tradesmart offers the lowest brokerage in the industry, with a platform that is fast, intuitive, and stable, featuring many tools for stock, commodity, and currency traders. Supported by highly rated customer service and call-and-trade support, Tradesmart needed to convey its benefits and new features to a broader audience.
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Influencer

Profiling

We collaborated with leading finance and trading influencers on YouTube. These influencers were chosen for their expertise in trading and finance, as well as their ability to effectively communicate complex concepts to their audience.

We selected a mix of mid-tier and macro influencers to ensure broad reach and high engagement. Their established credibility and large follower base helped amplify Tradesmart’s message effectively.

YouTube was chosen as the primary platform for its capability to host detailed and informative content. Influencers used this platform to create in-depth videos that showcased Tradesmart’s new features and offers.

Influencers posted content consistently over a four-week period, with new videos going live every few days. This strategy maintained continuous buzz and engagement, keeping Tradesmart top-of-mind for potential users.

The content focused on demonstrating the unique features and benefits of Tradesmart, such as its lowest brokerage, intuitive platform, and excellent customer support. Influencers created tutorial videos, reviews, and personal testimonials to highlight how Tradesmart simplifies trading and offers significant cost savings. They also explained how to use the platform’s advanced tools and features, making it appealing to both novice and experienced traders.

Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

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