Schweppes is a renowned beverage brand known for its premium carbonated soft drinks, including tonics and mixers. The brand is synonymous with quality and sophistication, often associated with classic, refreshing beverages.
Potential Reach
Views
Engagements
Influencer
Profiling
The campaign involved micro to celebrity influencers from fashion, celebrity, and digital creation backgrounds, enhancing brand visibility through diverse yet relevant personalities.
- Size
Micro to celebrity influencers provided a mix of broad reach and engagement within key lifestyle segments, ensuring the campaign resonated with a wide audience.
- Platform
Instagram’s visual appeal was ideal for showcasing event highlights and influencer participation, creating an immersive experience for followers.
- Content Frequency
The focused approach created buzz around the event, amplifying awareness without oversaturation, with influencers sharing real-time updates during the event.
- Content Style
The content featured influencers attending a Schweppes-hosted event, sharing event highlights, engaging with followers in real-time, and showcasing the brand’s sophistication and quality through visually appealing posts and stories.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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