House of Rare delivers premium, fashion-forward apparel that blends bold designs with refined craftsmanship, catering to individuals with distinct, modern tastes.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers from lifestyle, beauty, and travel categories to diversify reach and engagement for Rare Rabbit, tapping into a variety of audiences that align with the brand’s ethos.
- Size
We engaged a mix of micro, macro, and mega influencers, ensuring broad reach and diverse content. This strategic mix allowed us to amplify the campaign’s impact across different audience segments.
- Platform
Instagram was selected for its strong visual appeal and high engagement. The platform’s features, such as Stories and Reels, enabled influencers to create dynamic and visually captivating content.
- Content Frequency
Influencers posted content consistently over a month, maintaining a steady buzz and continuous engagement. This approach ensured ongoing audience interest and maximized lead generation for Rare Rabbit.
- Content Style
The campaign for Rare Rabbit centered on store visits, showcasing new outlets through creative and visually dynamic edits. The content highlighted unique styling, fashion-forward looks, and immersive in-store experiences, effectively engaging the audience.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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