Phoenix Mall of Asia in North Bengaluru is India’s premier luxury retail destination. Featuring themed floors, premium brands, restaurants, cafes, spas, and the city’s largest multiplex, it offers a chic, unforgettable shopping and leisure experience.
Potential Reach
Views
Engagements
Influencer
Profiling
We used a diverse set of influencers to create awareness and excitement for Phoenix Mall of Asia’s pre-launch and launch phases, boosting footfall with engagement contests and collaborations across various niches.
- Size
We targeted mid-tier influencers with substantial yet relatable followings, ensuring both broad reach and deep engagement within the beauty and wellness community.
- Platform
Pre-launch content on Instagram involved stories promoting Phoenix Mall of Asia, with enticing prizes. During the launch, influencers created engaging reels showcasing the grand opening and luxury, encouraging in-person visits.
- Content Frequency
Pre-launch, 40 micro-influencers shared video stories over 10 days, creating buzz. For the launch, influencers shared visually appealing reels within 10 days post-launch, maximizing excitement and virality.
- Content Style
The campaign started with giveaways to capture interest, followed by tour-style reels showcasing the mall’s luxurious ambiance and premium stores, driving significant footfall during and after the launch.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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