Ola Foods Case Study

Ola foods along with Confluencr drives Khichdi Experiment to the viral list

Ola Foods is a food-first company and a part of Ola, India’s leading mobility platform and one of the world’s largest ride-hailing companies. They aim to build India’s largest and most loved network of food brands, focused around quality, hygiene and a goal to make meals exciting and fulfilling. During one of India’s beloved times of the year, IPL – they decided to make rap anthems for each state with khichdi as the central theme and tasked us to take 100+ influencers live in 20 days of madness India goes through every year.

olafoods case study

Content Map

Cricket is a religion and food is way to every Indian’s heart - we realised this in the very initial stage of content planning and made sure this became the pillar to our stories. We got influencers to rap, dance, sing - basically vibe to the fullest to the anthem of the state they were supporting during IPL.

The Creators

From micro to macro all influencers engaged in this 20 days of fun & frolic. Food, Lifestyle, Fitness, Parenting, Dancers, MakeUp - all niches of creators came together and learnt the rap from their state and made crazy videos. The point was just to have fun. Be in the element of this festival called IPL, from the comfort of their homes, with the most comforting food - Khichdi! - and this brief given by us was executed by 100+ influencers viral-ly perfect.

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Some Of The Videos

My comfort food is Khichdi, the Indian Risotto. and 5 amazing variations of humble khichdi was a gastronomic delight. IPL + Khichdi = LOVE!

I was a little under weather & ordered Bangla Panch Poran khichdi, as I craved for something familiar from back home in Kolkata, and it did live up to my expectations.

Can’t help but rap to my RCB jam while eating this delightful khichdi.

Delhi Capitals - Khichdi Experiment & I am supporting you to the fullest!

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