Cricket is a religion and food is way to every Indian’s heart - we realised this in the very initial stage of content planning and made sure this became the pillar to our stories. We got influencers to rap, dance, sing - basically vibe to the fullest to the anthem of the state they were supporting during IPL.
From micro to macro all influencers engaged in this 20 days of fun & frolic. Food, Lifestyle, Fitness, Parenting, Dancers, MakeUp - all niches of creators came together and learnt the rap from their state and made crazy videos. The point was just to have fun. Be in the element of this festival called IPL, from the comfort of their homes, with the most comforting food - Khichdi! - and this brief given by us was executed by 100+ influencers viral-ly perfect.