Ola Foods, a subsidiary of Ola, India’s leading mobility platform and one of the world’s largest ride-hailing companies, is a food-first company dedicated to building India’s largest and most loved network of food brands. They focus on quality, hygiene, and making meals exciting and fulfilling.
Potential Reach
Views
Engagements
Influencer
Profiling
During the IPL season, we collaborated with influencers across various niches—food, lifestyle, fitness, parenting, dance, and makeup—to create engaging and fun content. The goal was to leverage the festival atmosphere of IPL and the comforting appeal of khichdi, the central theme of our campaign.
- Size
We engaged a mix of micro to macro influencers, ensuring a wide reach and diverse content. This strategy allowed us to tap into various audiences, amplifying the campaign’s impact.
- Platform
Instagram was the primary platform, chosen for its versatility and high engagement rates. The platform’s features, like Reels, allowed influencers to create dynamic and viral content that resonated with their followers.
- Content Frequency
Over 20 days, 100+ influencers went live, ensuring continuous buzz and engagement. The high frequency of posts kept the audience entertained and engaged throughout the IPL season.
- Content Style
The campaign focused on fun and excitement. Influencers created videos rapping, dancing, and singing to the state-specific anthems while enjoying khichdi. This approach highlighted the joy of IPL and the comfort of khichdi, aligning perfectly with the festive spirit and making the campaign viral-ly perfect.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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