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Oceanature Luxe Eco Resort, an eco-friendly haven, has been crafted by reinventing the legendary Sagar Cottage into a luxurious and sustainable destination. The resort blends creative touches with leisurely elements, offering rooms that uniquely amalgamate old-school charm with contemporary flair. It invites nature lovers, peace-seekers, bliss-makers, wanderlusts, romantics, and dreamers to experience its rejuvenating coastal setting.

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Profiling

We collaborated with a group of travel content creators known for exploring new destinations, especially in and around Mumbai. These micro-influencers were selected for their ability to foster genuine connections with their audience, offering relatable and trustworthy content that resonates with viewers seeking authentic travel experiences.

We chose micro-influencers to align with the brand’s budget while ensuring a genuine and impactful reach. These influencers have a smaller but highly engaged following, which is ideal for promoting niche destinations like Oceanature Luxe Eco Resort.

Instagram Reels was selected as the primary platform due to its popularity among content creators and audiences in metro cities like Mumbai and Bangalore. The platform’s format allows for short, engaging videos that can quickly capture attention and go viral, making it perfect for showcasing the resort’s ambiance and amenities.

We scheduled one influencer to go live each week on a weekday. This strategic timing aimed to give the reels enough time to garner traction and potentially go viral by the end of the week, allowing interested viewers to plan their visits over the weekend.

The content style focused on three distinct themes: “Hidden Gem in Mumbai,” “This is not Goa,” and “Valentine’s Day,” while maintaining a consistent core focus on showcasing the resort’s beauty and evoking a sense of FOMO among viewers.

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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

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