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Nissin Cup Noodles offers convenient, flavorful instant meals, providing quick and tasty solutions for busy lifestyles worldwide.

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Potential Reach

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Views

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Engagements

Influencer

Profiling

The campaign featured a mix of micro to mega influencers across various niches, including dancing, singing, gifting, and a micro-celebrity popular in the North East, to ensure diverse and regional appeal.

A diverse influencer range from micro to mega ensured broad reach, maximizing both regional engagement and overall campaign visibility.

Instagram was chosen for its versatile content formats, enabling creative collaborations and high levels of audience engagement.

Frequent and varied content across Instagram formats sustained buzz for the launch, ensuring continuous visibility and audience interaction.

Influencers used creative formats like dancing, gifting, and friendship-themed posts, while the micro-celebrity delivered localized content that resonated with regional audiences, effectively connecting with diverse segments.

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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

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