Nissin Cup Noodles offers convenient, flavorful instant meals, providing quick and tasty solutions for busy lifestyles worldwide.
Potential Reach
Views
Engagements
Influencer
Profiling
The campaign featured a mix of micro to mega influencers across various niches, including dancing, singing, gifting, and a micro-celebrity popular in the North East, to ensure diverse and regional appeal.
- Size
A diverse influencer range from micro to mega ensured broad reach, maximizing both regional engagement and overall campaign visibility.
- Platform
Instagram was chosen for its versatile content formats, enabling creative collaborations and high levels of audience engagement.
- Content Frequency
Frequent and varied content across Instagram formats sustained buzz for the launch, ensuring continuous visibility and audience interaction.
- Content Style
Influencers used creative formats like dancing, gifting, and friendship-themed posts, while the micro-celebrity delivered localized content that resonated with regional audiences, effectively connecting with diverse segments.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania