Navyasa offers sophisticated, handcrafted sarees that combine traditional craftsmanship with modern designs, perfect for elevating any wardrobe with timeless elegance.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers from lifestyle, beauty, and fashion categories to diversify reach and engagement, ensuring the campaign resonated across multiple audience segments.
- Size
A mix of micro, macro, and mega influencers was engaged to guarantee wide reach and diverse content, amplifying the campaign’s impact and connecting with various audiences.
- Platform
Instagram was chosen for its visual appeal and high engagement. The platform’s features, such as stories and reels, allowed influencers to create dynamic and visually appealing content that showcased Navyasa’s sarees.
- Content Frequency
Influencers posted content consistently over a six-week period, with new posts and videos going live every few days. This strategy maintained continuous buzz and engagement, keeping Navyasa top-of-mind throughout the campaign.
- Content Style
Navyasa’s campaign focused on collaborating with famous saree drapers to showcase creative, modern ways of styling sarees. Influencers highlighted Navyasa’s sarees by blending traditional elegance with contemporary fashion, enhancing the brand’s appeal to a broader audience.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
