The Motilal Oswal Group is India’s largest stock brokerage firm, offering a wide range of services including online trading, wealth management, broking and distribution, commodity broking, portfolio management services, institutional equities, private equity, and investment banking services.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers in the Finance, Motivation, Education, and Infotainment niches to educate audiences about various investing options available in the stock market through Motilal Oswal’s comprehensive services.
- Size
We partnered with a mix of mid-tier and macro influencers to ensure broad reach and high engagement, leveraging their credibility to effectively convey educational content.
- Platform
YouTube was chosen for its ability to host detailed, informative content. Influencers used this platform to create educational videos, tutorials, and discussions about investing options provided by Motilal Oswal.
- Content Frequency
Influencers posted content consistently over a six-week period, with new videos every alternate day. This ensured continuous buzz and engagement, keeping the audience informed and interested.
- Content Style
Content was built around educating people about investing options in the stock market. Influencers shared in-depth tutorials, personal experiences, and detailed explanations of various services offered by Motilal Oswal, aiming to make complex financial concepts accessible and understandable.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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