Jhama Sweets, Mumbai’s beloved Indian sweets brand, was established in the 1950s by the late Mr. Jhamamal Lulla. Founded on the principles of hard work and a commitment to delivering “never-ending sweetness,” Jhama Sweets has stood the test of time, providing the highest quality sweets to generations of customers. From humble beginnings as a post-partition refugee in Chembur Camp, Mr. Lulla’s Gulab Jamuns and Sev Barfi continue to bring joy to customers far and wide.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers who have strong engagement in the food, lifestyle, and culture niches to effectively showcase Jhama Sweets. These influencers were chosen for their ability to create vibrant and appealing content that resonates with a wide audience, including families and sweet lovers of all ages.
- Size
We partnered with micro-influencers to ensure high engagement and authentic promotion within a manageable budget. Their close-knit follower base and strong engagement rates helped deliver the brand message effectively.
- Platform
YouTube was chosen as the primary platform due to its capability to host detailed and visually rich content. The platform allowed influencers to create engaging videos that showcased the variety and vibrant colors of Jhama Sweets’ products.
- Content Frequency
Influencers posted content leading up to and during the Holi festival to maximize engagement and relevance. New videos were posted consistently over a four-week period to maintain continuous buzz and interest.
- Content Style
The content style focused on the vibrant and colorful nature of Holi, integrating Jhama Sweets’ wide variety of products into the festival’s joyful and celebratory atmosphere.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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