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Groww is a leading fintech company in India that provides easy access to a variety of investment products such as mutual funds, stocks, ETFs, and gold through its user-friendly platform.
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Influencer

Profiling

For stocks, we targeted investors and potential investors through finance influencers, while F&O traders were reached with market analysis and trading influencers. For Mutual Funds and SIPs, we collaborated with influencers from entertainment, vlogging, lifestyle, and finance niches.

  • Size

We targeted mid-tier, city-based audiences using local Instagram influencers who communicated in vernacular languages, ensuring deeper regional engagement and relatability.

  • Platform

Content was distributed across YouTube, Instagram, Twitter, Telegram, and LinkedIn, ensuring wide visibility and engagement across diverse digital platforms.

  • Content Frequency

Influencer posts were strategically timed to go live in close proximity, maintaining continuous buzz and sustained attention for Groww’s campaigns.

  • Content Style

Campaigns focused on platform-specific products, expanding to weekly and annual events. Content included user-generated educational material, event-related shoutouts, and self-interest content created by influencers.

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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

More Impact Stories From Confluencr

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We are India’s Largest Influencer Marketing Agency with an influencer network in 16 countries including India. We work with 500+ leading brands to transform their business through Content Driven Influencer Solutions across Social Media Platforms.

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Marketing Solutions

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