#D2C #Fintech #Finance
Finvasia offers a range of services including trading in equities, commodities, and currencies, investment in mutual funds, and portfolio management services. The company is known for its innovative trading platforms, low brokerage fees, and high-quality customer service.
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A Proud
Moment
Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling 
The influencers we worked with were finance influencers – majorly trading channels.
Size 
We selected a wide range of influencers from different size ranges to broaden our reach.
Platform 
For the pilot campaign, we worked with YT and IG influencers – Integrated YT Video for YT influencers and Reel for IG influencers.
Content Frequency 
The campaign was a partial acquisition plus partial awareness campaign as the model of investment and return was different than any other, so to make audience understand the same and also show out credibility as the brand offered fixed interest higher than any FDs, so with such acclamation it was to create credibility and eradicate any feeling of distrust.
Content Style 
Initially, the main aim was brand awareness and eventually it was more focussed on getting the audience to open an account with Shoonya by Finvasia.
Hear ’em Speak!
The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush
Marketing Head, Plush
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.
