Finvasia offers a comprehensive range of services, including trading in equities, commodities, and currencies, investment in mutual funds, and portfolio management services. The company is renowned for its innovative trading platforms, low brokerage fees, and high-quality customer service.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with finance influencers, particularly those with trading channels, to effectively reach our target audience. The influencers were selected from various size ranges to ensure a broad and diverse reach.
- Size
We partnered with a wide range of influencers, from micro to macro, to maximize reach and engagement. This strategy allowed us to tap into different audience segments, increasing the campaign’s overall impact.
- Platform
For the pilot campaign, we used both YouTube and Instagram. YouTube influencers created integrated videos, while Instagram influencers produced Reels. This multi-platform approach ensured we could engage audiences through detailed explanations and short, engaging content.
- Content Frequency
Influencers posted content consistently, with YouTube videos and Instagram Reels going live in a staggered manner to maintain continuous buzz and engagement. This strategy helped keep Finvasia top-of-mind for the audience throughout the campaign.
- Content Style
The campaign focused on both brand awareness and acquisition. Influencers highlighted Finvasia’s unique investment model and the high fixed interest rates offered by Shoonya by Finvasia. Content was designed to educate the audience about the benefits and credibility of Finvasia, addressing any potential distrust. Personal testimonials, detailed explanations, and practical demonstrations were used to showcase the advantages of opening an account with Finvasia.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
More Impact Stories From Confluencr
It seems we can't find what you're looking for.
