Enamor offers stylish and comfortable lingerie and activewear, empowering women with confidence through high-quality, well-fitted, and elegant designs.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected influencers from skincare, beauty, and lifestyle categories to diversify reach and engagement for Enamor, ensuring alignment with the brand’s ethos. User-generated content (UGC) was also leveraged to enhance authenticity.
- Size
A mix of micro and mid-tier influencers was chosen to achieve a broad reach while maintaining the authenticity and relatability essential for meaningful audience engagement.
- Platform
Instagram was selected as the primary platform, ideal for both brand awareness and conversions. UTM links were utilized to track conversions and measure campaign success.
- Content Frequency
Influencers consistently posted new content every alternate day over a two-week period, maintaining a steady buzz and ensuring continuous engagement with Enamor’s target audience.
- Content Style
The campaign focused on visually engaging and empowering messaging, introducing six new products with an emphasis on comfort, style, and inclusivity. The content highlighted body positivity, confidence, and functionality in everyday wear through aspirational imagery and relatable real-life scenarios.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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