#FMCG #D2C #Daburlaltel
Made from a unique blend of natural herbs and oils, Dabur Lal Tel is renowned for its numerous benefits. This iconic red oil is known to strengthen and nourish hair from root to tip, promoting healthy hair growth and preventing hair fall.
Confluencr won the
#NoSHEaveNovember for Plush
We selected regional celebrity influencers to establish Dabur Lal Tel as an obvious choice amongst their loyal audience.
We chose macro influencers to align with the brand’s budget while ensuring broader reach.
We chose Instagram as it is an ideal platform to promote Dabur Lal Tel in short & entertaining ways.
Each influencer went live every alternate day to ensure the buzz about Dabur Lal Tel remains intact in the audience.
The content style was unique to each influencer as they established problem statements and how Dabur Lal Tel has been the perfect hair-care solution for all hair types.
Hear ’em Speak!
Marketing Head, Plush
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