Dabur Lal Tel, made from a unique blend of natural herbs and oils, is renowned for its numerous benefits. This iconic red oil strengthens and nourishes hair from root to tip, promoting healthy hair growth and preventing hair fall.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected regional celebrity influencers with loyal audiences to establish Dabur Lal Tel as the obvious choice for hair care. Their credibility and connection with followers were crucial in promoting the product effectively.
- Size
We partnered with macro influencers to align with the brand’s budget while ensuring a broader reach. Their extensive following helped amplify the campaign’s impact.
- Platform
Instagram was chosen for its ability to present Dabur Lal Tel in short and entertaining ways. The platform’s visual and engaging nature was ideal for showcasing the product’s benefits.
- Content Frequency
Influencers went live every alternate day, maintaining consistent buzz and engagement around Dabur Lal Tel. This strategy ensured the product stayed top-of-mind for the audience.
- Content Style
Each influencer created unique content, highlighting common hair problems and demonstrating how Dabur Lal Tel provides the perfect hair-care solution for all hair types. Their personal testimonials and problem-solving approaches added authenticity and relatability to the campaign.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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