Founded in 1971 by Mr. Lal Bathija, and currently owned and managed by Anand Bathija, Curio Cottage began as a small store selling curios and silver trinkets. The quaint shop, resembling a little cottage, inspired the name “Curio Cottage.” Over time, Mr. Lal’s passion for handcrafted Indian jewellery led him to transform the store into a destination for the “Best of India” jewellery.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with fashion and lifestyle influencers to promote Curio Cottage. These influencers were selected for their ability to effectively showcase and engage with jewellery brands, ensuring the campaign reached Curio Cottage’s target audience.
- Size
We partnered with a mix of micro and mid-tier influencers to align with the brand’s budget while ensuring a broad reach. Their engagement with fashion and lifestyle audiences helped in positioning Curio Cottage as a preferred destination for handcrafted Indian jewellery.
- Platform
Instagram was chosen for its visual nature and high engagement rates, making it ideal for showcasing the intricate designs and craftsmanship of Curio Cottage jewellery. The platform’s features, such as Stories and Reels, allowed influencers to create dynamic and visually appealing content.
- Content Frequency
Influencers posted content consistently, with one influencer going live every alternate day. This strategy maintained a steady buzz and kept Curio Cottage top-of-mind for the audience throughout the campaign.
- Content Style
Each influencer created unique content, showcasing Curio Cottage jewellery by incorporating it into their fashion and lifestyle posts. They produced get-ready-with-me-themed videos, styling tips, and personal stories highlighting the brand’s history, quality, and beauty of handcrafted Indian jewellery. Informative captions educated viewers about Curio Cottage’s legacy and the artistry behind each piece.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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