5paisa is India’s fastest-growing discount broker, offering technology-driven solutions that enable users to invest at a lower cost. They empower users with information to make the right decisions at the right time, featuring a simple and easy-to-use interface to encourage everyone to become investors. The brand has received numerous awards and strives to provide the best service.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers in the Finance, Business, Knowledge, Infotainment, and Motivation niches to position 5paisa as the best trading and investing platform. Influencers highlighted the platform’s trading tools and how they make the investment journey more accessible and beneficial for users.
- Size
We partnered with mid-tier influencers to balance reach and budget, ensuring broad visibility and authentic engagement.
- Platform
YouTube was chosen for its ability to host detailed, informative content. Influencers used this platform to create in-depth reviews and tutorials, showcasing the benefits and features of 5paisa.
- Content Frequency
Influencers posted content consistently over a month, with new videos every alternate day. This approach maintained continuous buzz and engagement with 5paisa’s target audience.
- Content Style
Content focused on demonstrating 5paisa’s capabilities as a trading and investing platform. Influencers shared personal experiences, provided tutorials on using the platform’s tools, and highlighted the ease of making informed investment decisions. This strategy emphasized 5paisa’s value and practicality for both novice and experienced investors.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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