Shri Ramswaroop Memorial University (SRMU) is a leading institution offering a diverse range of undergraduate, postgraduate, and research programs, focusing on academic excellence, personal growth, and career development through holistic learning and skill-building.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers ranging from micro to mega, specializing in education, lifestyle, and regional content, particularly those with strong Lucknow and cultural appeal to resonate with the local audience.
- Size
The diverse range of influencers ensured wide reach while maintaining engagement and relevance, particularly in regional and student-focused content, maximizing impact across target demographics.
- Platform
Instagram and YouTube were chosen for their visual storytelling capabilities, making them ideal platforms to showcase SRMU’s campus life, educational facilities, and overall student experience.
- Content Frequency
Consistently involving influencers monthly kept engagement steady, allowing content to resonate with potential students and parents over time, maintaining visibility throughout the campaign.
- Content Style
The content integrated local Lucknow culture while showcasing SRMU’s facilities, vibrant student life, and academic achievements, creating a relatable and appealing narrative for prospective students.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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