Newton School offers tech-driven online learning programs that empower students with industry-relevant skills for successful careers in software development.
Potential Reach
Views
Engagements
Influencer
Profiling
A strategic mix of macro, mid-tier, and nano influencers was engaged to achieve campaign goals within budget. Macro influencers were particularly effective in generating views and conversions, while mid-tier and nano influencers ensured a broader reach and deeper engagement.
- Size
We selected mid-tier and macro mom influencers to ensure a broad reach while maintaining authenticity. Their credibility and connection with other parents were crucial in promoting Novakid effectively.
- Platform
Instagram and YouTube were selected for their broad audience reach and engaging content formats, ideal for promoting educational content and fostering interactive learning experiences.
- Content Frequency
Each influencer went live on alternate days, maintaining a steady campaign buzz and allowing time for their audiences to engage, keeping Newton School top-of-mind for potential students.
- Content Style
The content focused on highlighting student success stories and career transitions in tech, using real-life examples and motivational visuals. This approach positioned Newton School as a key resource for acquiring software engineering skills and achieving job readiness.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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Total Reach
