Columbia Pacific Communities is one of the leading independent senior living communities in India. It was founded to address the growing demand for senior living options in the country and to completely reimagine the senior living experience.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected a niche influencer who is a senior citizen to reach Columbia Pacific Communities’ exact target audience. This influencer was chosen for their ability to connect authentically with other seniors and provide relatable content.
- Size
We partnered with a micro-influencer to match the brand’s budget while ensuring effective reach within the target audience. Micro-influencers often have highly engaged followers, which helped in delivering the brand message more authentically.
- Platform
Instagram was chosen as the primary platform due to its visual appeal and high engagement rates. The platform allowed the influencer to share engaging and educational content in a short and entertaining format.
- Content Frequency
The influencer went live with 2 reels in alternate weeks, maintaining a consistent presence and engagement with the target audience.
- Content Style
The content style was fun and entertaining, with subtle integration of how Columbia Pacific Communities is a nurturing place for senior citizens. The influencer shared personal stories and experiences, highlighting the benefits and lifestyle offered by Columbia Pacific Communities.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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Total Reach
