#D2C #IndianCommunity #SeniorLiving
Columbia Pacific Communities, is one of the leading independent senior living communities in India, was founded to address this growing demand in the country and to completely reimagine senior living.
A Proud
Moment
Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling 
We selected a niche influencer who was a senior citizen to reach the brand’s exact target audience.
We chose a micro influencer to match the brand’s budget while ensuring that we reach the brand’s target audience.
We chose Instagram as it is an ideal platform to educate the audience about Columbia Pacific Communities in a short & fun way.
The influencer went live with 2 reels in alternate weeks.
The content style was fun & entertaining with subtle integration of how Columbia Pacific Communities is a nurturing place for senior citizens.
Hear ’em Speak!
Marketing Head, Plush
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.
