#D2C #IndianCommunity #SeniorLiving

Columbia Pacific Communities, is one of the leading independent senior living communities in India, was founded to address this growing demand in the country and to completely reimagine senior living.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We selected a niche influencer who was a senior citizen to reach the brand’s exact target audience.

Size  

We chose a micro influencer to match the brand’s budget while ensuring that we reach the brand’s target audience. 

Platform 

We chose Instagram as it is an ideal platform to educate the audience about Columbia Pacific Communities in a short & fun way.

Content Frequency 

The influencer went live with 2 reels in alternate weeks.

Content Style  

The content style was fun & entertaining with subtle integration of how Columbia Pacific Communities is a nurturing place for senior citizens. 

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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