
#D2C #IndianCommunity #SeniorLiving
Columbia Pacific Communities, is one of the leading independent senior living communities in India, was founded to address this growing demand in the country and to completely reimagine senior living.

A Proud
Moment

Confluencr won the
โThe best
B2C Campaignโ
#NoSHEaveNovember for Plush
Influencer Profiling
We selected a niche influencer who was a senior citizen to reach the brandโs exact target audience.

We chose a micro influencer to match the brandโs budget while ensuring that we reach the brand’s target audience.ย

We chose Instagram as it is an ideal platform to educate the audience about Columbia Pacific Communities in a short & fun way.

The influencer went live with 2 reels in alternate weeks.

The content style was fun & entertaining with subtle integration of how Columbia Pacific Communities is a nurturing place for senior citizens.ย
Hear ’em Speak!

Marketing Head, Plush
Letโs Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.