Cambly is a digital networking platform that connects students worldwide with native English speakers. It offers conversation practice, structured English lessons, and IELTS and TOEFL exam preparation.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with parenting and mom influencers to promote Cambly, targeting audiences interested in enhancing their children’s English language skills.
- Size
The campaign was divided into two parts: emphasizing that learning should be enjoyable and that communication is essential. Influencers provided honest reviews of demo sessions and participated in a tongue twister challenge to highlight the fun aspect of learning English.
- Platform
Instagram was chosen for its wide reach and engagement, particularly among parents and families looking for educational resources for their children.
- Content Frequency
Influencers posted content consistently, with a new post every alternate day over a two-week period to maintain a steady buzz and continuous engagement with Cambly’s target audience.
- Content Style
The campaign focused on brand awareness and brand recall. Influencers shared engaging, relatable content that emphasized the enjoyable and essential aspects of learning English. Honest reviews and fun challenges helped build trust and interest in Cambly’s offerings.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
More Impact Stories From Confluencr
It seems we can't find what you're looking for.
Total Reach
