Nova IVF Fertility is a leading fertility treatment center specializing in in vitro fertilization (IVF) and other advanced reproductive technologies. The brand is dedicated to helping couples facing infertility issues and patients with reproductive health disorders, offering expert care and support.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with mom and married couple influencers who have a mature audience. These influencers were chosen for their credibility and their ability to engage with a target demographic that includes couples and individuals dealing with infertility and reproductive health issues.
- Size
We partnered with a mix of mid-tier influencers to tap into various audience segments, making the content more accessible and relatable.
- Platform
YouTube was selected as the primary platform due to its capability to host detailed and informative content. The platform allowed for in-depth discussions and Q&A sessions, making it ideal for addressing complex and sensitive topics like fertility treatment.
- Content Frequency
Influencers posted content consistently over a two-month period, with new videos going live weekly. This consistent schedule ensured continuous engagement and kept the conversation around fertility and IVF active.
- Content Style
The content style was educational and supportive, aiming to break myths and taboos associated with IVF through interactions with doctors.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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