Morrisons Baby Dreams Diapers offer exceptional comfort and absorbency, crafted with soft, breathable materials to keep babies dry and happy.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected influencers from parenting and lifestyle categories to diversify reach and engagement, ensuring the campaign resonated with both current and expecting parents.
- Size
We engaged a mix of micro and macro influencers, combining wide reach with authentic content to amplify the campaign’s impact across diverse audience segments.
- Platform
Instagram and YouTube were chosen for their broad audience reach and engaging content formats, making them ideal platforms for showcasing the product’s benefits.
- Content Frequency
Influencers posted content monthly in a staggered manner, maintaining a consistent buzz and ensuring continuous engagement with their followers.
- Content Style
The content style for Morrisons Baby Dreams Diapers focused on fun, cute moments created by handpicked mom influencers with newborns, showcasing authentic, relatable moments to connect with the target audience.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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