Metropolis is a renowned diagnostic service provider known for its years of quality service and commitment to accuracy and reliability. The brand is trusted by millions for its comprehensive range of diagnostic tests, including blood tests, pathology, and preventive healthcare services.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with healthcare professionals, including doctors and healthcare experts, as well as lifestyle creators, to promote Metropolis. These influencers were chosen for their credibility and expertise, which are crucial in building trust and engaging audiences seeking reliable diagnostic testing.
- Size
We partnered with a mix of mid-tier and macro influencers to ensure a diversified and optimized reach. This strategy allowed us to tap into various audience segments, making wellness more accessible and relatable.
- Platform
YouTube was selected as the primary platform due to its ability to host detailed and informative content. The platform allowed influencers to create comprehensive videos that could effectively showcase Metropolis’s diagnostic services and build trust with the audience.
- Content Frequency
Influencers posted content consistently over a six-week period, with new videos going live weekly. This maintained a continuous buzz and engagement around Metropolis and its services.
- Content Style
The content style was informative and authoritative, focusing on the quality and reliability of Metropolis’s diagnostic services. Key elements included: Expert Testimonials, Service Highlights, importance of regular diagnostic testing and preventive healthcare and personal experiences of creators.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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