Innovist offers science-backed beauty and personal care products designed to provide effective solutions for hair and skin. With a focus on innovation and quality, the brand aims to deliver high-performance, results-oriented products.
Potential Reach
Views
Engagements
Influencer
Profiling
Nano to micro YouTube influencers focused on beauty, personal care, and lifestyle content, known for their strong following in product reviews and tutorials.
- Size
Nano to micro influencers were chosen for their higher engagement and credibility, particularly in product-focused content where trust and authenticity are key.
- Platform
YouTube was selected for its ability to host detailed product demonstrations and authentic reviews, making it ideal for building trust in beauty and personal care products.
- Content Frequency
Regular content from 2-3 influencers per month maintained brand awareness and built continuous engagement, keeping Innovist top-of-mind for consumers.
- Content Style
Influencers created YouTube Shorts, dedicated videos, and integrated content, showcasing product features, application tips, and visible results, helping to drive product interest and conversions.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
