Country Delight delivers fresh, minimally processed dairy products directly from farms to consumers’ doorsteps, emphasizing quality, natural ingredients, and convenience through its app-based delivery service.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with lifestyle, family, and wellness influencers who resonated with health-conscious, home-based consumers seeking fresh, high-quality dairy products.
- Size
Partnering with micro and mid-tier influencers allowed us to maintain high engagement and authenticity while effectively reaching niche audiences interested in fresh and natural products.
- Platform
Instagram was chosen for its visual appeal, ideal for showcasing the freshness and quality of Country Delight’s dairy products through creative and relatable user-generated content (UGC).
- Content Frequency
Consistent contributions from 10-12 influencers monthly kept the campaign dynamic and engaging, helping to maintain audience interest and sustained engagement over time.
- Content Style
The campaign leveraged UGC, with influencers sharing creative and authentic videos and photos of Country Delight dairy products in daily life, featuring kitchen hacks and fresh meal ideas.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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