The Bill and Melinda Gates Foundation improves global well-being through initiatives in health, education, and economic development, fostering sustainable progress worldwide.
Potential Reach
Views
Engagements
Influencer
Profiling
Influencers ranged from nano to celebrity figures across categories, including mini-celebrities, doctors, finance experts, mom experts, illustrators, painters, poets, and singers, selected based on engagement, relevancy, and alignment with current events.
- Size
A strategic mix of influencer sizes allowed for both mass reach and niche engagement, ensuring broad visibility while creating deep connections with diverse audiences across different sectors.
- Platform
Instagram’s visual and interactive nature was ideal for sharing creative and educational content, while LinkedIn and Twitter supported the amplification of campaigns, driving awareness and engagement across platforms.
- Content Frequency
A combination of 4-5 collaborative reels along with 250-300 influencers for amplification each month maintained momentum and ensured a steady stream of educational content across all platforms.
- Content Style
The campaign included reels, stories, video posts, and static posts, focusing on creative and engaging ways to share educational material and spread awareness about multiple social topics through diverse and relatable content.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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