Bioderma specializes in dermatologically-tested skincare solutions, offering effective, gentle products designed to enhance and protect all skin types.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected dermatologists as influencers to create informative videos on the benefits of Bioderma’s products, ensuring the content was both credible and educational.
- Size
We collaborated with mid-tier to macro influencers specializing in skincare, leveraging their expertise and reach to build trust and awareness among target audiences.
- Platform
Instagram was chosen for its visual appeal and high engagement, allowing influencers to create dynamic and visually appealing content, particularly through stories and reels.
- Content Frequency
The content style was centered around dermatologists providing professional reviews on Bioderma’s products, highlighting their benefits and efficacy in a relatable and authoritative manner.
- Content Style
Bioderma’s campaign employed a large-scale comment-based marketing strategy across Instagram, Facebook, and Reddit. In addition to reels, these comments were designed to feel organic and natural, fostering authentic conversations and deeper engagement around the brand and its products.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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