Yatra provides seamless travel solutions, offering flight bookings, accommodations, and holiday packages for convenient, memorable journeys worldwide.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with a mix of content creators specializing in travel, focusing on influencers with a strong travel-centric audience to amplify Yatra’s offerings.
- Size
Macro, mid-tier, and nano influencers were selected to achieve campaign targets within budget. Macro influencers were particularly effective in generating views and conversions, while mid-tier and nano influencers ensured broad reach and engagement.
- Platform
Instagram was chosen for its visual appeal and high engagement. The platform’s features, such as Stories and Reels, allowed influencers to create dynamic and visually appealing travel content.
- Content Frequency
Influencers posted consistently over a month, maintaining a steady buzz and ensuring continuous engagement with Yatra’s target audience, driving interest and conversions.
- Content Style
Yatra’s campaign focused on a trip to Thailand, with influencers creating Reels that captured everyday travel experiences in a fun, detailed way. The content highlighted Yatra’s seamless trip planning, showcasing how easy it is to navigate travel logistics and enjoy a stress-free vacation.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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