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Yatra provides seamless travel solutions, offering flight bookings, accommodations, and holiday packages for convenient, memorable journeys worldwide.

0 M+

Potential Reach

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Views

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Engagements

Influencer

Profiling

We collaborated with a mix of content creators specializing in travel, focusing on influencers with a strong travel-centric audience to amplify Yatra’s offerings.

Macro, mid-tier, and nano influencers were selected to achieve campaign targets within budget. Macro influencers were particularly effective in generating views and conversions, while mid-tier and nano influencers ensured broad reach and engagement.

Instagram was chosen for its visual appeal and high engagement. The platform’s features, such as Stories and Reels, allowed influencers to create dynamic and visually appealing travel content.

Influencers posted consistently over a month, maintaining a steady buzz and ensuring continuous engagement with Yatra’s target audience, driving interest and conversions.

Yatra’s campaign focused on a trip to Thailand, with influencers creating Reels that captured everyday travel experiences in a fun, detailed way. The content highlighted Yatra’s seamless trip planning, showcasing how easy it is to navigate travel logistics and enjoy a stress-free vacation.

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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

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