Hirect is an app that provides a platform to find full-time, part-time, and freelance work in the most efficient and effective way. To introduce their Live Online Recruitment concept, Hirect turned to influencer marketing to promote this innovative idea. They partnered with leading voices in the industry to take this recruitment drive live on YouTube.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected leading influencers known for their strong engagement and credibility in the job and education sectors. These influencers were chosen for their ability to reach and resonate with Hirect’s target audience.
- Size
We collaborated with mid-tier and macro influencers to ensure broad reach and high engagement. Their significant follower base and credibility in the job market made them ideal for this campaign.
- Platform
YouTube was chosen as the primary platform due to its ability to host detailed and engaging content. The platform allowed for a comprehensive presentation of the Live Online Recruitment concept and facilitated direct interaction with the audience.
- Content Frequency
The campaign involved integrated videos posted on both influencers’ YouTube channels before the live event. This pre-event content helped build anticipation and provided necessary background information about Hirect and the Live Online Recruitment concept.
- Content Style
The content style included integrated videos where both influencers explained the need for Live Online Recruitment and its benefits in the changing job market dynamics. The live event featured discussions about the job scenario and interviews with recruiters from top companies. This dual approach provided both informative and practical insights into the recruitment process.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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