Shreya Jain is basically the beauty influencer who tests everything…so you don’t waste your money.
From DIY masks to full makeup collaborations with MAC, that’s a serious glow-up.
Her Top 10 and dupes videos are basically gold for anyone on a budget.
Also, when a beauty sponge becomes famous because of you… You know you’ve made it.
You come for reviews… and leave with a shopping list.
Top 10 Indian Lifestyle Influencers Creating Content In English
Table of Contents
-
Bhavi Sheth
- 6 min read
Summary
The word “influencer” gets thrown around a lot these days, but what it really boils down to is trust. These are the people whose opinions your followers genuinely believe, whose recommendations actually move people to act, and whose content keeps audiences coming back week after week. Lifestyle, as a space, is as broad as it gets, it captures the way a person chooses to live, the habits they build, the aesthetics they curate, and the values they stand by. And that breadth is exactly what makes lifestyle creators so uniquely powerful in the marketing world.
What sets the best ones apart is that their content doesn’t just perform, it resonates. Whether they’re pulling together a jaw-dropping outfit on a budget, unpacking a new skincare launch, or showing you what it looks like to build a life you’re genuinely proud of, these creators have figured out how to make the ordinary feel extraordinary. Brands from fashion to fitness to travel have been quick to catch on, knowing that a recommendation from the right voice carries far more weight than a traditional ad ever could.
Here’s our pick of the top 10 Indian lifestyle influencers creating content in English, people who have not just built audiences, but built something that lasts.
Top 10 Indian Lifestyle Influencers Creating Content in English:
Shreya Jain
Subscribers:
Engagement Rate:
2.34%
About the Creator
Debasree Banerjee
Subscribers:
Engagement Rate:
2.32%
About the Creator
Debasree is that friend who doesn’t just say “this is good”, she lines up 5 similar products and goes, “Okay, let’s compare like adults.”
Her channel is full of honest reviews, try-on hauls, and those “unspoken beauty truths” videos that lowkey call out the industry.
Started way back in 2008 (basically YouTube dinosaur era), she’s seen trends come and go… and still keeps it real.
Also, she creates bold looks that are actually wearable, not the “looks good only on Instagram lighting” kind.
Plus, she has her own brand now. Beauty + brains + zero nonsense
Jovita George
Subscribers:
Engagement Rate:
1.98%
About the Creator
Jovita George’s rise in the beauty space has been driven by her clarity, confidence, and no-nonsense approach. She started creating content to fill a gap, practical beauty advice that actually works for Indian skin tones and conditions. Over time, this relatability turned her into one of India’s most recognised digital beauty voices, even earning her a spot on Forbes India’s Top Digital Stars list.
Her content today balances tutorials, skincare insights, and lifestyle, often backed by personal experiences. Jovita has collaborated with brands across categories, but what stands out is her ability to maintain her voice while doing so. Recently, she has also been focusing on simplifying skincare routines and addressing common myths, making her content even more accessible.
Shruti Arjun Anand
Subscribers:
Engagement Rate:
1.03%
About the Creator
Shruti Arjun Anand started in 2011 with beauty and hairstyle tutorials that didn’t demand a luxury budget. Her tips felt very “use what’s in your drawer,” which made her instantly relatable.
The real charm? The family chaos. Cousins popping into frames, relatives joining skits, it felt less of a polished set and more like a living room, just with a ring light.
As the channel grew, so did her content: fashion, vlogs, lifestyle. What began as simple tutorials slowly turned into one of India’s biggest family-driven beauty platforms, and eventually, actual businesses.
Komal Khulbe
Subscribers:
Engagement Rate:
1.70%
About the Creator
Popularly known as Delhi Fashion Blogger, Komal Khulbe is as authentic as fashion creators come. She is a full-time YouTuber and a Delhi-based fashion, lifestyle, and beauty blogger who occasionally dips into DIY and cooking content, and she does all of it with a point of view that is entirely her own.
Komal has always had strong opinions, well before she started writing in 2009. Larger media corporations dominated at the time, and she carved out her own space anyway. Her content has evolved significantly with her, from a jewellery blog, to fashion, and eventually to a lifestyle and beauty platform. She launched her YouTube channel in 2011 and has never looked back, with the shift to video feeling completely natural for someone with her energy and conviction. She has a genuine passion for fashion, architecture, vintage phones, and art, and all of it shows up in her work. Komal is a creator who has grown with her audience and adapted with the times, and that is exactly what keeps her relevant.
Komal Narang
Subscribers:
Engagement Rate:
3.33%
About the Creator
Komal Narang has always been more than just a fashion blogger, she has been a person who genuinely means what she says. She made her debut in 2013 with her channel MyHappinesz, and quickly built a loyal community around her honest, upbeat take on fashion, makeup, healthy cooking, and life in general.
What has always set her apart is her belief in conscious, intentional living, self-care as a genuine act of love, not a trend. She has spoken at TEDx events, and her content has consistently reflected that deeper purpose. More recently, Komal has made a significant pivot, from fashion influencer to a certified life coach on a mission to help people heal. She has started her own podcast channel on YouTube, where she opens up about her journey and the experiences that shaped her. She is now a certified ICF ACC Life Coach, channelling her energy into mindset, confidence, and personal growth, both for herself and for the community she has spent over a decade building. Her evolution is genuinely inspiring, and her audience has followed her every step of the way.
Ankita Chaturvedi
Subscribers:
Engagement Rate:
0.98%
About the Creator
Ankita, aka Corallista, is that beauty YouTuber who’s been around long enough to have tried everything before it became trendy.
She started with a classic “Bronze Smokey Eye” tutorial and somehow built a whole library of 700+ videos, which means if a product exists, she’s probably reviewed it.
Her Veet trimmer review still lives rent-free on YouTube because people keep going back like “wait, let me check this again before buying.”
Her vibe is simple: no drama, just solid, detailed reviews and tutorials.
Arshia Moorjani
Subscribers:
Engagement Rate:
1.40%
About the Creator
Arshia Moorjani is an Indian-American fashion, beauty, and lifestyle creator whose blog is called Love Being Chic. She is a beauty-first creator with a mission that has always been bigger than tutorials, she set out to fill a real gap in South Asian beauty representation and has built her entire platform around that purpose.
Her backstory is remarkable. She grew up in India until the age of 8, moved to the US, studied Fashion Merchandising at The Fashion Institute of Technology while working in the industry, then worked at Sephora and MAC as a makeup artist, eventually became an editor at Cosmopolitan India, and only then pivoted to full-time content creation, armed with more professional beauty knowledge than most creators ever accumulate. She has partnered with brands like Bloomingdale’s, Fresh, Urban Decay, and Gillette, and has had the opportunity to meet fashion icon Victoria Beckham, a moment that speaks to her standing in the international fashion community. Today she creates content across beauty, fashion, lifestyle, and motherhood, continuing to champion South Asian beauty representation while inspiring her audience to embrace who they are.
Nivedith Gajapathy
Subscribers:
Engagement Rate:
2.18%
About the Creator
Nivedith Gajapathy lives by a simple idea: travel for experiences, not destinations. That philosophy is at the core of everything he has built under the #MacroTraveller brand, which he started back in 2008, making him one of the earliest travel bloggers from Bengaluru and from India at large.
He has now visited over 50 countries, and his content gives audiences a genuinely immersive look at each one, luxury hotel reviews, local cuisine, cultural experiences, and the kind of insider knowledge that only comes from 200+ days of travel a year. He has collaborated on over 5,000 campaigns and founded GVMediaTech, a prominent influencer and digital marketing firm, in 2015. He has been featured on Lonely Planet, TravelXP, the Times of India, and National Geographic, and has worked with AirAsia as part of his ongoing travel partnerships. His photography skills are as much a part of his brand as the writing, he has a rare ability to make a simple roadside meal look as compelling as a five-star spread. #MacroTraveller is now a fully-fledged brand with merchandise, a growing digital footprint, and a mission to be the definitive one-stop source for luxury travel and lifestyle content from India
Malvika Sitlani
Subscribers:
Engagement Rate:
2.01%
About the Creator
Malvika Sitlani is basically soft glam goals.
Her makeup looks are minimal but still stunning.
From YouTube to Cannes, that’s a serious beauty journey.
Also building Masic Beauty? Multitasking at peak level.
You watch her… and suddenly want nude makeup.
Conclusion
Back in the early days of blogging, the content was the point. Today, the creator is just as much a part of the story as what they share, and that is what makes this generation of lifestyle influencers genuinely different. The ten names on this list have not just built audiences, they have built trust, community, and in many cases, businesses of their own.
Their lives might look extraordinary on screen, but what keeps people coming back is how human they allow themselves to be. From beauty and fashion to travel and wellness to life coaching and entrepreneurship, these influencers are shaping culture in ways that go far beyond a single sponsored post. Lifestyle influencer marketing, at its best, is not about selling, it is about the connection that makes selling feel effortless.
To know more about brand and content creation, Confluencr has you covered! Drop us an email at [email protected] and we shall get back to you!
Share:
About the Author
Bhavi Sheth
She is the Senior Associate of Brand Solutions for Influencer Marketing at Confluencr, driven by enthusiasm, keen observation, and a love for innovation. With a knack for standing out and embracing passion, she thrives on adapting her skills in project management, public relations, partnership management, and content creation.
Influencer Marketing for your brand?
Influencer Marketing Solutions loved by:
“I highly recommend Confluencr as one of best agencies to work with. Since then, we have worked with influencers of different genre”
Lincia D'Mello
Senior Marketing Manager, Carmesi
You may also want to read