Kenstar offers a diverse range of home appliances, including air coolers, microwaves, and kitchen solutions, with a focus on quality, durability, and innovative technology to enhance everyday living.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with movie stars, TV celebrities, and influencers from fashion, travel, and lifestyle categories to diversify reach and engagement, tapping into various audience segments across India.
- Size
A strategic mix of celebrities and micro, macro, and mega influencers was engaged to ensure broad reach and diverse content, effectively amplifying the campaign’s impact across different demographics.
- Platform
Instagram and YouTube were selected to leverage their extensive audience reach and engaging content formats, maximizing visibility and audience interaction.
- Content Frequency
Annual Brand Ambassador deals with key celebs in every genre. PLUS Consistent posts from 2-3 influencers each month ensured continuous engagement and a steady flow of fresh content, maintaining sustained interest in Kenstar’s products.
- Content Style
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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