Tied Ribbons caters to the gifting and decor needs while understanding the value of a gift and the emotions attached to it. Offering a range of home decorations, furnishings, and specialized personalized gifting based on ideas and personalities, Tied Ribbons sources, photographs, packages, and handles after-sales with expert care. They are known for providing exclusive and quality handcrafted products from rural India to urban India at affordable prices.
Potential Reach
Views
Engagements
Influencer
Profiling
We engaged micro-influencers from tier-one cities in India, specializing in lifestyle content on Instagram. We targeted male, female, and couple influencers with substantial engagement rates to effectively promote Tied Ribbons.
- Size
We partnered with micro-influencers to ensure high engagement and authentic promotion within a manageable budget. Their close-knit follower base and strong engagement rates helped drive brand awareness and sales.
- Platform
Instagram was chosen for its visual appeal and high engagement rates, making it ideal for showcasing Tied Ribbons’ beautifully crafted hampers and personalized gifts.
- Content Frequency
Influencers posted content consistently over a 20-day period leading up to Valentine’s Day, with new posts, reels, and stories going live every few days. This maintained continuous buzz and engagement.
- Content Style
The content focused on the theme of gift-giving, emphasizing the joy and convenience of purchasing from Tied Ribbons. Influencers created unboxing videos and honest reviews, highlighting the beautiful packaging and quality of the products. They also created stories and reels around the concept of personalized combo gifts, showcasing the unique items included in each hamper. Trending reels and video posts were used to capture attention and encourage engagement.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
More Impact Stories From Confluencr
It seems we can't find what you're looking for.
