Tied Ribbons Case study
Influencers help you explore options on gifting for the worldwide day of love - A tryst with unboxing
The brand caters to the gifting and decor needs while understanding the value of a gift and the emotions attached to it. Offering a span of home decorations, furnishings, and specialized personalized gifting based on ideas and personalities. Right from the sourcing, photography, packaging, and after-sales, every aspect is headed by an expert. They are a globally recognized brand of handcrafted products especially procured from rural India while providing exclusive and quality handicrafts to urban India at affordable prices.
They tasked us with creating brand awareness whilst generating sales before the occasion of Valentine’s day, in a span of 20 days, via influencers on Instagram.
With the joyous occasion of Valentine’s day coming & the brand’s expertise on personalized combo gift ideas, we marked that as the linchpin for this campaign. Since the combos had random but beautiful items enclosed within, we did unboxing videos and honest reviews about the packaging, along with creating stories around the concept brought by the brand, and asked our influencers to make trending reels & video posts for them.
We engaged micro-influencers from tier-one cities in India, who came from the niche of lifestyle on Instagram. We targetted all male, female & couple influencers with a substantial engagement rate. All of them uploaded content supporting the idea of gift-giving via TiedRibbons and their beautifully crafted hampers. They also highlighted the convenience and ease with which the brand makes the whole process easier, safer, and faster.
Some Of The Videos
Awesome. Finally, my girlfriend will be happy with the gifts!
I am just going to gift myself all of this coolness! #selflove
These combos look really nice & worth it. Definitely keeping them as an option.
Loved the concept, will try it for sure.
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