Content marketing is an essential part of digital marketing. 91% of all B2B marketers and 60%of B2C marketers find content marketing an effective strategy that has the potential to enhance engagements and drive quality leads. Content marketing essentially attracts and engages the audience with content that is relevant to the audience.
Content marketing involves leveraging different types of content, including videos, images, blogs, and podcasts. One dimension of content marketing is leveraging influencer content. With the internet flooding with unimaginable chunks of content, it is essential for brands to create content that stands out, adds value to the consumer, and drives them to perform a specific action.
Influencers can help simplify this process for brands. By collaborating with influencers, you can focus on building profitable relationships and promoting content for your brand.
How can influencer marketing pump up your content strategy:
01
Increase the reach of your content
Influencers can help increase the reach of your content. Influencers have a significant follower base with whom they engage daily. Utilizing content from influencers allows you to easily tap into the interests of their audience, thus helping in increased reach and brand awareness.
02
Build Credibility of your content
By creating content that is unique, niche-specific, and is enjoyed by the people, influencers successfully establish a credibility factor with their audience. Since people trust content coming from their favorite influencers, this gives your content an upper hand.
03
Simplify the content creation process
A study shows that 60% of marketers find creating compelling and engaging content challenging. Influencer marketing allows you to create authentic content for your brand in collaboration with the influencers. Influencers help you create custom content that is aligned with the interests of your target audience by subtly integrating your brand’s message.
4 Tips for leveraging your content strategy through influencer marketing
01
Find and collaborate with the right influencer
Influencers can be perceived as advocates of your brand. Hence, it is important to find the right influencers to collaborate with your brand. Make sure you find influencers that are relevant to the niche of your product or service offering. Along with studying the influencer profile, make sure you also gauge the influencer’s fan following. You need to ensure that the influencers’ followers match your target audience. Because the ultimate aim is to reach out to the audience and not just the influencer. A quick look through the comments and engagement on posts can give you a better understanding of the relationship the influencer shares with its audience.
02
Build a healthy relationship with the influencer
Build a healthy relationship with the influencer by offering them value in return for their effort. It is important for you to convince the influencer about your brand, only then can the influencer be an evangelist of your brand. Make sure you convince the influencer of all the benefits that the collaboration would yield. Consider the opinions of the influencers since they know their audience well. Allow them the liberty to experiment with the type of content they want to put out on their handles. This shall build trust between you and the influencer, and shall compound into a long-lasting, profitable relationship.
03
Discuss your objectives with the influencers to help them create relevant content
Make sure you put out objectives that you aspire to achieve through the influencer marketing campaign. Let the influencer know your goals so that they can create content accordingly. Provide an explanatory brief to the influencer, that includes all the features and benefits of your product or service. Share with the influencer your vision, mission, and goals that your brand aims to achieve in the long run. Discuss and decide on content ideas to execute content that successfully drives success for your brand.
04
Ankita Rai @theankitarai
Content once created can further be repurposed in various formats. For example, a blog article can further be transformed into carousels or infographics. The gist of video content can later be used in text format or can be transformed into a podcast. This is known as repurposing the content. Repurposing content can be beneficial in many ways. It allows you to reinforce your brand’s message and can help you get a diversified organic reach. By repurposing, you can present the same piece of content in a newer, better format which saves time and keeps the ball rolling.
Conclusion
Influencer marketing has changed the way brands now work. It has become an important part of the marketing mix and is the new-age reality that has proven to be of immense potential for brands. Influencer marketing can help your brand in numerous ways, one of which is boosting engagement through an effective content strategy. Content lies at the root of all marketing, and hence, you need to plan a content strategy that drives success for your brand. Above discussed are a few points that shed light on how you can leverage your content strategy through influencer marketing, and make the most out of it for your brand.
Being a leading global influencer marketing agency, we, at Confluencr, have closely studied the influencer marketing industry and have helped a wide array of brands to craft content-driven influencer marketing campaigns. With a striking 15000+ influencer network and 500+ content-driven brand campaigns, we have worked for 200+ leading brands across India. We know great content lies at the heart of marketing, and so, we propose solutions that are sure to bring success to your campaigns. To know more about our services, reach out to us at [email protected].
