Glance delivers personalized content and real-time updates directly to users’ lock screens, offering an immersive experience with news, entertainment, and live content without the need to unlock the phone.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with tech, entertainment, and lifestyle influencers who cater to audiences interested in mobile innovations and digital experiences, aligning with Glance’s target audience.
- Size
Micro to mid-tier influencers were selected for their ability to balance engagement and authenticity while reaching a broad and diverse audience.
- Platform
Instagram and YouTube were chosen for their visually driven formats, making them ideal for showcasing the real-time content experience on Glance-enabled phones.
- Content Frequency
Regular content from 2-3 influencers each month maintained steady engagement, ensuring continuous visibility and keeping Glance top-of-mind among users.
- Content Style
The campaign focused on videos and stories that highlighted real-time content, app functionality, and the unique lock screen experience provided by Glance, emphasizing its seamless and innovative features.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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