FRND is a social discovery app designed for Bharat, enabling users to engage in meaningful connections through voice conversations, games, and interactions in a safe and fun environment.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers ranging from micro (50k) to celebrities, focusing on youth, gaming, and lifestyle niches to appeal to a wide demographic.
- Size
A mix of micro to celebrity influencers ensured broad reach across various demographics, helping FRND tap into diverse audience segments and maximize its visibility.
- Platform
YouTube was chosen for its suitability for long-form content, ideal for driving user engagement through storytelling, in-depth reviews, and interactive content.
- Content Frequency
Engaging 2-3 influencers daily kept the app consistently visible, driving sustained growth and maintaining high levels of audience interest over time.
- Content Style
The content involved detailed reviews, app walkthroughs, and creative collaborations that highlighted FRND’s unique social features and its safe, engaging environment.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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