Epson is a global leader in printing and imaging solutions, providing innovative printers, projectors, and scanners designed for both home and business use, with a strong emphasis on efficiency, quality, and eco-friendliness.
Potential Reach
Views
Engagements
Influencer
Profiling
We partnered with tech, productivity, and office lifestyle influencers who focus on small business solutions and creative professionals, aligning with Epson’s target audience.
- Size
Micro to mid-tier influencers were selected for their strong engagement rates, providing a balance of reach and credibility among tech-savvy and creative audiences.
- Platform
Instagram was chosen for its visual-centric platform, ideal for showcasing Epson’s products through creative content such as workspace setups, print quality comparisons, and more.
- Content Frequency
Consistent content from 2-3 influencers each month maintained a steady online presence, allowing Epson to continuously engage potential customers without overwhelming the audience.
- Content Style
Influencers shared high-quality visuals and videos that highlighted Epson’s product features, setup guides, and real-life applications in creative or business environments, demonstrating the brand’s value in everyday use.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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