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Chaitanya Rathi

Vice President – Brand Success

About Chaitanya Rathi

Chaitanya Rathi is a customer-centric Influencer marketing professional known for his strong bias for action. He specializes in influencer marketing and scaling organizations, having driven over 1 Billion+ views on content created for more than 100+ leading brands.

Throughout his career, he has successfully enhanced brands’ visibility, brand image, acquisition, conversions, and sales. As a self-starter with strong business and marketing acumen, Chaitanya demonstrates leadership and collaboration skills, effectively driving results.

Additionally, he engages in trades and investments when not working.
Most founders in startups struggle to understand influencer marketing. They spend a significant portion of their time, around 25%, getting buy-in and justifying the ROI for each campaign.
The key to measuring success in influencer marketing is to set clear, measurable goals. Engage with internal and industry experts who have active networks to help achieve these business goals.
The growth of influencer marketing in the BFSI sector has been surprising. It offers significant potential for reaching large-scale audiences and driving engagement through well-structured campaigns.
  • Expertise
Marketing, Finance, Gaming, Education, Tech,
  • Interests
Travel Enthusiast, Stock Trading
  • Tip
Focus on creating authentic, value-driven content that resonates with your target audience to foster deeper connections and drive meaningful engagement.

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