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Top 10 Music Influencers To Follow On Instagram

Table of Contents

Summary

The essence of influencer marketing can be summed up in one simple idea: it is about building meaningful relationships, nurturing communities, encouraging participation, and ultimately creating a positive impact. Social media influencers have gained influence not just because of large follower counts, but because they have successfully built engaged communities of like-minded individuals. They consistently interact with their audience, understand their preferences, and engage with them in a way that shapes trust and decision-making. And one of the most powerful ways to connect with people is through music.

Music has always had the ability to bring people together, and music influencers extend this connection through their craft of creating, producing, and sharing music. These creators exist across the spectrum—from mega-influencers with millions of followers to emerging micro-influencers with smaller but highly engaged communities. Social media has become a key platform for these artists to showcase their talent, grow their audience, and build loyal fanbases. As a result, brands are increasingly collaborating with music influencers due to their strong cultural and emotional influence.

Here’s our curated list of the top 10 music influencers making a strong impact on Instagram today.

Top 10 Music Influencers

Aaliya Ilyasi

Aaliya Ilyasi

Followers:

115.3K

Engagement Rate:

3.74%

About the Creator

Aaliya Ilyasi is where music meets lifestyle and somehow both win.
She’s known for her lip-sync videos and music covers that she wraps inside a very curated, fashion-forward feed. Based out of London now but deeply rooted in Indian creator culture, she’s even spun off a dedicated music account (@aaliyailyasings) for people who want just the singing, no fluff.
Her content has a breezy and aspirational quality attached to it. She is a singer, model, and storyteller, literally ALL-IN-ONE. And brands have noticed. Several have tapped her for collaborations, drawn in by an audience that engages and vibes with her, not just follows.

Melissa Srivastava

Melissa Srivastava

Followers:

289.0K

Engagement Rate:

3.84%

About the Creator

Melissa Srivastava is the rare kind of creator who sounds just as good on camera as she does off it.
She plays the guitar, sings with the kind of warmth that makes you stop scrolling, and somehow balances music with fashion, travel, and lifestyle content without any of it feeling out of place. Her YouTube channel, which is now at 437K subscribers, runs alongside her Instagram like a parallel universe of the same charm.
She’s worked with well-known brands and has built a fanbase that genuinely shows up for everything she posts and not just for the music.

Anumita Nadesan

Anumita Nadesan

Followers:

206.9K

Engagement Rate:

4.11%

About the Creator

Anumita Nadesan has one of those voices that makes you feel like someone turned the world’s volume down, in the best way possible.
From Trivandrum, she started with stunning Bollywood covers and built a reputation on sound alone. Now she’s a signed singer-songwriter with 112K+ Spotify followers, channelling her energy into originals that feel just as intimate as those early bedroom recordings.
Her posts are minimal, but her music is not. She’s clearly in the business of making songs that last, not just content that trends.

Mihika Sansare

Mihika Sansare

Followers:

417.3K

Engagement Rate:

6.32%

About the Creator

Mihika Sansare has gone from “check out this guitar cover” to a full-blown music creator with a genuinely massive audience — and she did it by being relentlessly, consistently herself.
Her #MusicWithMihika series is a masterclass in niche content done right: covers ranging from Bollywood hits to Harry Potter themes, all delivered with vocals that regularly pull millions of views. Her YouTube channel now sits at 788K subscribers and 128 million+ views.
She’s also collaborated with Amazon Prime Video, which tells you that brands in the mainstream entertainment space are watching closely. This is now a big space to explore for the coming music creators.

Noor Kaur Chahal

Noor Kaur Chahal

Followers:

793.4K

Engagement Rate:

4.38%

About the Creator

Noor Kaur Chahal has quietly crossed the threshold from “music influencer” to “full-on artist with a following to match.”
She’s a singer-songwriter and actor now represented by a talent agency, and her Instagram reflects that evolution with her music videos, personal content, and a presence that feels less like a creator page and more like a proper artist’s profile.
With a 4.38% engagement rate on nearly 784K followers, her audience isn’t just big, it’s an active community. That’s the combination brands spend months chasing

Jayant Joshi

Jayant Joshi

Followers:

235.3K

Engagement Rate:

7.89%

About the Creator

Jayant Joshi is the guy you put on when you want Bollywood classics to feel fresh again.
Guitar covers, Casio riffs, and his signature spin on old-school hits make up the core of his content and it works because his delivery is warm and consistent. NDTV once named him one of Instagram’s most popular singing sensations, and the numbers suggest the title still fits.
He’s now signed with Pearl Talent and has expanded his brand partnerships beyond just music, which signals a creator operating with a much longer game in mind.

Anuv Jain

Anuv Jain

Followers:

3.8M

Engagement Rate:

9.99%

About the Creator

Anuv Jain is no longer just an indie darling; he’s turned into a phenomenon.
From posting covers in Class 11 to headlining a Dastakhat World Tour in 2026 with a New York show that sold out, the trajectory here has been extraordinary. His song “Husn” became the most-streamed indie song of 2024, crossing 300 million streams across platforms and hitting #1 on both Apple Music India and Spotify India. “Jo Tum Mere Ho” then repeated the feat in 2024.
At 3.4M Instagram followers, he’s the clearest proof that quiet, emotional, guitar-driven indie music can absolutely go massive in India.

Saahel

Saahel

Followers:

221.3K

Engagement Rate:

7.40%

About the Creator

Saahel started with eight years of Hindustani classical training, 150+ live performances as a child vocalist, and somehow ended up becoming a producer and music creator who figured out the internet before the internet figured him out.
His Hindi cover of Heartbreak Anniversary hit 7.8 million views and changed the trajectory of his career overnight. His latest single, Zulfe (March 2026), made with Trosk, crossed half a million streams and charted on Viral Songs India.
He describes his work as “unpredictable, on purpose” and honestly, that’s exactly what it sounds like.

Ved

Ved

Followers:

10.9K

Engagement Rate:

3.30%

About the Creator

Ved is a micro-influencer in numbers but a full-sized talent in presence.
A multi-instrumentalist based in Mumbai, he posts guitar covers of Bollywood songs with a warmth that punches well above his follower count. He was once named a “Born on Instagram” creator, and his feed has this reliable, soul-soothing quality, the kind of account you bookmark for long days and slow evenings.
Small audience, real connection. In influencer marketing, that equation often converts better than the big numbers.

Smriti Thakur

Smriti Thakur

Followers:

68.2K

Engagement Rate:

7.02%

About the Creator

Smriti Thakur writes and sings the kind of music that sounds like it came from a journal entry: deeply personal, precise, and surprisingly easy to listen to on repeat.
A singer-songwriter based between Indore and Delhi, she’s released originals like Panchi, Chup Hai Kyun, and Khwabida, with music available across Spotify, JioSaavn, and Prime Music. She co-founded the Khwab band with Sashwat Borah, is a brand ambassador for Enya Music, and has delivered a TEDx talk, all while apparently also pursuing an MBA at IIM Indore. Talking about talent, sky is the limit!

Conclusion

From globally recognized names to emerging digital talent, music influencers are now an essential part of the social media ecosystem. With platforms like Instagram becoming the new stage for discovery, artists are building careers and connecting with fans in entirely new ways. This shift has empowered musicians to showcase their talent more widely and build deeper, more personal relationships with their audiences.
Music influencers tend to have a strong and authentic bond with their followers, driven by their credibility, experience, and consistent engagement.

At Confluencr, a global influencer marketing agency, we recognize the significant impact music influencers have on audiences and brand perception. We help brands collaborate with the right creators to maximize reach and relevance. With a curated network of leading music influencers across India, we ensure your brand connects with the right audience at the right time through the most effective partnerships.
If you’d like to learn more about influencer marketing and how it can benefit your brand, reach out to us at [email protected].

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