Instagram has become the top platform for both aspiring fashion influencers and established fashion icons to showcase their flamboyant styles, thoughts, and ideas. Additionally, it has also inspired the younger generation to get an idea of the dos and don’ts that this field offers.
Since many of these influencers have collaborated with globally recognized brands, it is evident that today they not only inspire people but also play a big role in the space of online marketing.
Here are 10 Fashion Instagram Influencers in India Worth Following:
01
Masoom Minawala Mehta
Beginning her journey in 2011 as a Mumbai-based fashion blogger, Masoom gained experience posting online and later on social media, and soon began evolving her brand to global stages. With over 10 years of experience, Masoom has worked with internationally recognized brands like Louis Vuitton and Dior.
- Followers: 1.3M
- Handle:@masoomminawala
She focuses on High-end fashion and luxury runway looks. Masoom represented India on the Cannes Film Festival’s red carpet in 2019 and has showcased and promoted Indian designers in her campaign, “100 Days of Indian Designers”.
02
Komal Pandey
Komal Pandey is one of the standouts, when you think of fashion creators in India. Since 2017, she has curated wonderful videos which help subscribers who are looking for bold fashion content, styling tips, beauty and outfit ideas.
- Followers:1.9M
- Handle:@komalpandeyofficial
Komal’s best attribute is the fact that she moderates the content she creates as per her aesthetic choices, focusing on nice narratives with practical styling advice. Additionally, she has collaborated with high-value brands like Amazon and Nykaa.
03
Kritika Khurana
Kritika started her journey in 2013 and quickly grew in popularity, via her boho-chic styling, which is a popular fashion style that blends bohemian and chic elements, creating a relaxed, individualistic, and a nice artistic look. She also experiments mixing Western wear with ethnic wear, provides travel-centric fashion content, and other unique fashion aesthetics.
- Followers: 1.4M Handle:
- Handel: @thatbohogirl
Kritika has also won the Cosmopolitan Lifestyle Influencer of the Year award in 2020 and has had collaborations with brands like Myntra and L’Oréal.
04
Aashna Shroff
Beginning her creative journey with “The Snob Shop”, which was a Facebook-based fashion store back in 2013, Aashna Shroff has built a personal brand that has expanded into Instagram and YouTube, blending high-fashion sensibilities with relatable lifestyle videos. Aashna has a degree in Fashion from the London College of Fashion and has spoken at TEDx events in 2018 and 2019
- Followers: 1.0M
- Handle:@aashnashroff
She specializes in luxury fashion and home décor, via her brand “The Snob Home” and posts travel content. She is the recipient of the Luxury Fashion Influencer of the Year award (2023), at Cosmopolitan India.
05
Sejal Kumar
Her digital journey began in 2014 with the launch of her YouTube channel, where she focused on fashion, DIY, and lifestyle. She started with quirky, relatable content, which helped her gain popularity. From graduating from the National Institute of Fashion Technology (NIFT) Delhi, Sejal has gone on to be featured in Forbes’ India 30 under 30 edition in 2019, which helped her cement her position in today’s creator economy.
- Followers: 850k+
- Handle:@sejalkumari1995
She has collaborated with brands like OnePlus and JBL. From playful DIY videos to street-style fashion, Sejal Kumar has garnered a big following, consisting of both English and Hindi audiences.
06
Surbhi Rathore
In just 3 to 4 years, Surbhi has built a highly engaged community after her account gained traction in 2018. She shares budget-savvy fashion, street-style posts, and also motivates people to curate stylish looks on a budget. Her ethnic outfit carousel is very popular among her followers.
- Followers: 3.7M
- Handle: @surbhirathore3_
Her series “Outfits From Scratch” and other posts average around 3 million views per reel, and she has also collaborated with brands like Philips and LIVA.
07
Santoshi Shetty
Combining Fashion and Travel, Santoshi started on Instagram in 2015. She launched “My Men’s Wardrobe” for men’s fashion and also designed her fashion line while she was involved in content creation. She focuses on day-to-night looks with simple palettes and likes to post travel outfits.
- Followers: 750k+
- Handle: @santoshishetty
She has collaborated with brands like Vogue India and fashion editorials like ELLE. Additionally, she is also the recipient of the Cosmopolitan India Blogger of the Year award.
08
Rajvee Gandhi
With a focus on event and wedding styling, Rajvee became a popular social media presence after she launched her career in 2017. She went on to create the “AnotherDayAnotherEvent” series that caught the eyes of viewers and established her as a sought-after stylist for special occasions.
- Followers: 1.2M
- Handle: @rxjvee
Rajvee has worked with brands like Tresemmé and loves thrift-styling projects. She mainly focuses on event-ready styling for festive and bridal wardrobes and offers styling hacks.
09
Somya Daundkar
Somya has embraced a popular trend in Instagram, which is dance-fashion, and has been posting content since 2019, combining her background in Bharatanatyam with modern styling. She has a huge instagram following, neatly blending fashion and storytelling, and is currently pursuing a degree in psychology.
- Followers: 2.8M
- Handel: @somya_daaundkar
She averages an engagement rate of about 1 million views per reel and showcases high-energy ethnic dance content and dance-fashion mashups, involving popular songs and good choreography.
10
Karron S Dhingra
Before becoming a full-time menswear stylist in 2018, Karron was a lawyer based out of Mumbai. Trained in Bespoke tailoring, which is custom-tailoring for customers from scratch, based on their preferences, without relying on pre-existing patterns. Karron quickly rose to fame with a large following, especially for his “how to dress well” content.
- Followers: 2.1M
- Handle: @theformaledit
His posts range from classic formal styling, seasonal wardrobe building to grooming tips. He has also collaborated with brands like Raymond and Van Heusen in the past.
Conclusion
India’s Fashion influencers on Instagram have changed the way people look at fashion through anything from fusion and innovative DIY clothing. These creators have something for everyone, whether you’re an ethnic outfit lover wanting help, into modern styling, or just someone who likes casual clothing.
Do you own a brand and want to collaborate with India’s biggest fashion Influencers? If you said yes, an Instagram influencer marketing agency is what will help. We at Confluencr are here to help you on your journey! Drop an email at [email protected] to get in touch with us, and let’s begin this journey of collaboration together!
