Rinkal Parekh

Rinkal Parekh’s story is a good reminder that the most interesting career pivots often happen by accident. Born and raised in Surat, Gujarat, she completed her post-graduation in Journalism before spending a few years in the corporate world, working as an HR admin and even briefly at a pet shop, before discovering that YouTube was the medium she had been looking for all along. Inspired by fellow creator Ankita, she launched her self-titled channel in November 2016, and the combination of her genuine enthusiasm for makeup and her easy, no-frills Hindi tutorials built her a loyal audience faster than she likely expected.
What sets Rinkal apart is her commitment to keeping things accessible. Her videos rarely cross the ten-minute mark, and in that time she manages to cover everything from everyday looks to bridal tutorials with a thoroughness that most creators spread across twice the duration. She has been the face of several well-known brands and continues to expand her content to include skincare routines and hair care tips alongside her makeup tutorials, evolving steadily in step with her audience’s interests. Whether you are completely new to makeup or looking to refine a technique you have been getting almost-right for years, Rinkal’s channel is a reliable place to start.