Parul Saxena

Parul Saxena creates her beauty content from an unusual vantage point, she is an Indian living in the Netherlands, and the perspective that comes with navigating both European and Indian beauty standards is quietly present in everything she makes. Her channel, which she has named BeYourself, is underpinned by a belief she states openly: whether you are White, Black, or Brown, every skin tone is beautiful, and makeup exists to enhance rather than mask. It is a philosophy that resonates, particularly with Indian viewers who have long been underserved by beauty content that defaults to lighter complexions and Western tutorials.
From smoky eyes to bridal looks, everyday coverage to bold party makeups, Parul covers the full range of occasions and styles that her audience actually encounters, and she does it in Hindi, which keeps her content accessible to viewers across India regardless of where she herself is based. Her tutorials are bridal-friendly in a way that many Hindi beauty channels simply are not, and brides-to-be returning to her channel repeatedly is something she has clearly built for. The combination of her international perspective and her deep understanding of what Indian viewers want makes her a distinctive voice in this space.