Arushi Pahwa

Arushi Pahwa describes herself as a regular Indian girl with an extraordinary passion for makeup, and the simplicity of that framing is part of what makes her channel work. Based in Delhi, she creates content across fashion, beauty, skincare, hair care, fitness, and lifestyle, with a consistent posting schedule, twice a week, every Wednesday and Saturday at noon, that reflects a level of discipline and reliability that her audience has come to count on. From corrective makeup to festive Indian party looks, from budget tutorials to single-brand deep dives, her range is broad enough that there is almost always something relevant regardless of the occasion or the viewer’s skill level.
What Arushi has built beyond her channel is arguably just as significant. She launched her Arushi Pahwa Makeup Academy, a structured set of paid courses covering Makeup Mastery, Skincare Essentials, and even Social Media growth strategy for aspiring creators, transforming her expertise from content into genuine education. This shift from influencer to educator reflects a real ambition to give back to a community that has followed her closely, and it positions her as more than just a face in the beauty space. Her content in 2025 has continued to span seasonal and occasion-specific tutorials, from Rakhi looks to summer party makeup, keeping her channel current and her audience engaged.