Arshia Moorjani

Arshia Moorjani is an Indian-American fashion, beauty, and lifestyle creator whose blog is called Love Being Chic. She is a beauty-first creator with a mission that has always been bigger than tutorials, she set out to fill a real gap in South Asian beauty representation and has built her entire platform around that purpose.
Her backstory is remarkable. She grew up in India until the age of 8, moved to the US, studied Fashion Merchandising at The Fashion Institute of Technology while working in the industry, then worked at Sephora and MAC as a makeup artist, eventually became an editor at Cosmopolitan India, and only then pivoted to full-time content creation, armed with more professional beauty knowledge than most creators ever accumulate. She has partnered with brands like Bloomingdale’s, Fresh, Urban Decay, and Gillette, and has had the opportunity to meet fashion icon Victoria Beckham, a moment that speaks to her standing in the international fashion community. Today she creates content across beauty, fashion, lifestyle, and motherhood, continuing to champion South Asian beauty representation while inspiring her audience to embrace who they are.