Somya Gupta, widely known as Michu and by her platform name The Sass Thing, has established herself as one of Instagram’s most trusted voices for skincare and makeup. Her audience doesn’t merely follow her – they rely on her recommendations, a testament to the genuine authority she has built through consistent, high-quality content.
Beyond her digital presence, Somya has co-founded her own clothing brand, Label Tasos, demonstrating an entrepreneurial instinct that complements her creative identity. Her content, spanning skincare Q&As, product hauls, and style features, is delivered with a warmth and approachability that makes her equally appealing to audiences and brand partners alike.