Sid Bhawsar is doing something genuinely exciting for men’s fashion content in India, and the internet is slowly but surely catching on. Known across Instagram as @thesept_boy, his style blends classic sophistication with a very current, very cool sensibility that never feels forced. He has a natural ability to pull together a look that feels both polished and effortless, the kind of style that makes you want to step up your own wardrobe game without feeling overwhelmed. His work with brands like G-Shock, Go Noise, Urban Mooch, Myntra, Lumber Perfumes, and Boohoo Man, among others, is more than enough reason to add him to your daily scroll. His relaxed yet refined approach to men’s fashion simplifies style without stripping away the fun and that is precisely what keeps his audience coming back.