Kiran Singh started Indian Mom On Duty after realising something obvious: moms do a lot… and nobody really talks about it enough. So she turned the camera on and started sharing life as a mom-preneur.
Her videos revolve around parenting tips, life with her daughter, Ankita, travel, recipes, and the occasional product recommendation that actually helps moms survive the day.
Some videos are useful, some are funny, some are just everyday family chaos.
The vibe is simple: one mom figuring things out and bringing thousands of other moms along for the ride.